Staging Your Home to Sell

You’ve decided to sell your home, and now you’re being constantly reminded that staging your home is important. But you’re moving – why should you put more money into this home?! Let’s look at what staging is and why it’s important.

Why Staging Your Home To Sell Is Important

Staging is simply preparing your home in a way that is visually appealing to buyers. The importance lies right there – those who tour your home need to be able to envision themselves living there. They need to see themselves cooking in your kitchen, lounging in your living room, and relaxing on your outdoor patio with friends and family. When your home appeals to multiple buyers, you invite multiple offers and, in turn, increase offer prices.

In 2021, the National Association of Realtors conducted a study about the effectiveness of staging homes; the results are enough to convince any home seller.

  • 47% of buyers’ agents cited that a home staging affected most buyers’ view of the home
  • 82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home
  • 23% of buyers’ agents said that staging a home increased the dollar value offered between 1% and 5%, compared to comparable homes that are not staged.

Rooms To Focus On When Staging Your Home

According to buyers, the staged areas of the home that had the most impact were the Living Room (46%), Master Bedroom (43%), and Kitchen (35%). And according to buyer’s agents, the most impactful marketing pieces were Photos (83%), Videos (74%), and Virtual Tours (73%).

At HomeSource Realty, we start the home selling process by touring your home and making budget-friendly recommendations to stage your home that will encourage quick and high offers. We use professional photographers to take interior and exterior photos, along with drone videos for aerial and property footage, to display the best views of your home.

Since the buyer data supports the importance and value of staging, let’s consider some budget-friendly home staging tips:

  1. Clean Your Home – Cleaning your home can have a profound impact on potential buyers because it shows that you have likely taken very good care of it. Ideally, you should clean every part of your home, including wiping baseboards, doors, and windows.
  2. Declutter Your Belongings – When your home is cluttered, buyers see that the home does not have enough space and are distracted by the beautiful features that the home does have. Box up and store away miscellaneous items, seasonal decorations, and the clothes you never wear anymore.
  3. Depersonalize – Remember that this is an emotional purchase. Buyers want to envision their family photos on the walls – not yours. Put away the things that make it your home so they can see it as theirs.
  4. Freshen Up – Get rid of odors; kids’ sports equipment, pets, and dinner from last night can all contribute to making your house smell unappealing. Avoid intensely scented deodorizers and air fresheners due to others’ allergies and asthma but consider fresh-baked cookies or a light-scented candle.
  5. Exterior Glow Up – Consider curb appeal! It’s your potential buyer’s first view of your home, so you’ll want to make sure they love it! Replace the dingy door mat, rid your front door and exterior walls of bugs and dirt by wiping them down, prune your lawn, and add some colorful, thriving potted plants to your porch.

If you have a larger budget, there are additional home staging tips that can be utilized, such as removing wallpaper, painting neutral wall colors, and replacing excessively dirty or outdated flooring. Remember that staging is meant to showcase your home in its best light to appeal to the vast majority of homebuyers. While it can feel overwhelming, our real estate experts can help you understand the best areas of improvement, specific to your home.


We’d love to help you get top dollar for your home. Contact us today at (828) 944-4429 or [email protected] to get started in the home-selling process!